Creative Direction • Creative Technology • AR Filter
I was hired to create an IG Face Filter for WWWFest x Valorant. I worked for Studio Now to develop the work. I created 3 concepts, then designed and built the face filter. I created the work in Illustrator then C4D then Spark AR. We launched it to promote a music festival hosted live on Twitch.
The mask was inspired by the characters from the Valiant video game. It had interactive color changing features.