Meta | RBM Lifestyle Assets
Art Direction • Design
The Evolution of the Ray-Ban Meta Brand System. This update aims to ensure a more cohesive and enduring brand expression across all branded communications and establish stronger brand foundations for the long term.
In preparation for the 2024 Spring/Summer campaign, the AR Brand team was given the exciting opportunity to create a holistic and scalable brand system which would help teams better execute branded communications inline with their specific context and channel needs.
To deliver on this ask, CX led the development of three critical pieces of work alongside agency partners: A new Asset Library, Product Assets, Lifestyle Assets, a scalable Design System.
