Dos Equis X Droga5 Interesante Campaign
Art Direction • Creative Technology • Design
Whilst at Droga5, Dos Equis asked us to devise an augmented reality experience to promote the Interesante campaign. The story of which, was about entertaining others in social situations with tales made of ridiculous half truths. After working through different ideas, and techniques, we landed on… a Little Abraham Lincoln appearing to tell our users the interesante stories. Due to the technique of AR (without plane tracking), we decided to use a creative solve of having our character riding on a Dos Equis Bottle. It was all tres interesante!
We worked on developing the concept; creative solves; working with the design and production teams to develop the work. The experience was activated via Shazam's AR software. We created the User Experience, Directed the character development and the coaster design from which the animation was triggered.